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About Arts & Letters Daily

Arts & Letters Daily is widely regarded as the Internet’s best source for culture and ideas. The Web site draws together the most intelligent, provocative, and illuminating news stories, critical reviews, political essays, and commentaries published online. Arts & Letters Daily is divided into three main columns: Articles of Note, New Books, and Essays and Opinion. Links along the left side of the page connect readers to a variety of international newspaper and magazine Web sites, columnists, and blogs.

New material is added six days a week, and the site also houses an archive of articles dating back to 1998.

The Arts & Letters Daily readership comprises a wide array of discerning, intellectually-engaged people from around the world, including scientists, educators, journalists, editors, people in business, entertainment, medicine and the professions, and political leaders. 70% live in North America. 45% hold a master’s or doctoral degree. 58% visit the site at least once a day. Monthly traffic to Aldaily.com is more than 2.9 million page views from more than 330,000 unique viewers.

Advertising on Arts & Letters Daily

Click here to download the Arts & Letters Daily rate card.

Banner Advertising

There is one banner ad position on ALDaily.com. The ad is 300
x 250 pixels and appears above the fold in the right column of the
page. The editorial adjacency and positioning of this banner make
it an ideal way for you to promote your organization to our readers.

Rates

Number of impressions CPM*
50,000 – 199,999 $35

200,000 – 299,999

 32

300,000 – 399,999

 30

400,000 +

 28

Rates for contract print advertisers

Advertisers who have signed print advertising contracts with The Chronicle of Higher Education
or The Chronicle of Philanthropy at the frequencies listed below are eligible for discounted advertising rates on Arts & Letters Daily.

Print contract level CPM
3x $33

6x

 32

12x

 30

18x

 28

24x

 25

36x

 23

Minimum banner purchase is 50,000 impressions
For targeted banner placement, add $5 to the CPM per targeting element.

Web Banner Creative Specifications

Creative Size Accepted File Formats GIF/JPEG Size Rich Media Size Animation Length Looping
300 x 250 GIF, JPEG, SWF 39K 39K :15 3
  • All creative with a white background must have a 1×1 black pixel border.
  • Default creative (in GIF/JPEG format) must be submitted with all rich media files.
  • Audio/Video: User-initiated (on-click) only. Ad must display a visible “stop” or “pause” button.
  • Frames per second (FPS): Flash ads may not exceed 18FPS. 12FPS preferred.
  • Prior to submission, creative should be tested for stability across all browser platforms.

    • Material Submission

    All banner ads and click-through URL’s must be submitted via e-mail to adinfo@aldaily.com.

    Ad Trafficking

    Third-party ad trafficking

    ALDaily.com is a DoubleClick DART site. Advertisers who wish to traffic banner ads through DoubleClick must submit live internal redirect tags. Advertisers trafficking ads through a third-party server other than DoubleClick must submit standard redirects or rich media tags.

    Site-Served

    Advertisers who do not traffic their banner ads through
    a third-party server must submit banner creative along with
    a live click-through URL.

    Targeting Options

    Using DoubleClick’s DART technology, advertisers can target their banner campaigns to their desired audience by
    country, state, ZIP code, area code, top-level and second-level domains, operating system, Internet service
    provider, and browser type.

    Reporting

    Arts & Letters Daily advertisers can view the success of their banner advertising campaign at any time.
    Advertisers will be sent a user name and password via e-mail for access to the DoubleClick
    system at the beginning of the advertising campaign. Campaign-performance statistics can be
    viewed by day, by banner, and by all targeting criteria. The reports can be downloaded from
    DoubleClick and used in most spreadsheet programs. Reports can also be generated in the Adobe PDF format.

    Advertising Contact Information

    Glen Webb, Sales Manager
    The Chronicle of Higher Education
    1255 23rd Street NW
    Washington, DC 20037
    Telephone: (202) 466-1766
    Fax: (202) 659-2236
    E-mail: adinfo@aldaily.com

    *CPM stands for “cost per thousand.” Banner advertising rates are based on cost per thousand ad impressions.

    All rates quoted are gross. Arts & Letters Daily offers a 15% agency discount to recognized advertising agencies.

    All first-time advertisers are required to prepay for their initial insertion.

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