About Arts & Letters Daily

Arts & Letters Daily is widely regarded as the Internet's best source for culture and ideas. The Web site draws together the most intelligent, provocative, and illuminating news stories, critical reviews, political essays, and commentaries published online. Arts & Letters Daily is divided into three main columns: Articles of Note, New Books, and Essays and Opinion. Links along the left side of the page connect readers to a variety of international newspaper and magazine Web sites, columnists, and blogs.

New material is added six days a week, and the site also houses an archive of articles dating back to 1998.

The Arts & Letters Daily readership comprises a wide array of discerning, intellectually-engaged people from around the world, including scientists, educators, journalists, editors, people in business, entertainment, medicine and the professions, and political leaders. 70% live in North America. 45% hold a master's or doctoral degree. 58% visit the site at least once a day. Monthly traffic to Aldaily.com is more than 2.9 million page views from more than 330,000 unique viewers.

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Rates for contract advertisers

Print contract level	CPM
3x	$33
6x	32
9x	30
12x	28
18x	25
24x	23

Minimum banner purchase is 50,000 impressions
For targeted banner placement, add $5 to the CPM per targeting element.

Web Banner Creative Specifications Creative Size Accepted File Formats GIF/JPEG Size Rich Media Size Animation Length Looping 200 x 200 GIF, JPEG, SWF 20K 30K :15 3 All creative with a white background must have a 1x1 black pixel border. Default creative (in GIF/JPEG format) must be submitted with all rich media files. Audio/Video: User-initiated (on-click) only. Ad must display a visible "stop" or "pause" button. Frames per second (FPS): Flash ads may not exceed 18FPS. 12FPS preferred. Prior to submission, creative should be tested for stability across all browser platforms. Material Submission All banner ads and click-through URL’s must be submitted via e-mail to adinfo@aldaily.com. Ad Trafficking Third-party ad trafficking ALDaily.com is a DoubleClick DART site. Advertisers who wish to traffic banner ads through DoubleClick must submit live internal redirect tags. Advertisers trafficking ads through a third-party server other than DoubleClick must submit standard redirects or rich media tags. Site-Served Advertisers who do not traffic their banner ads through a third-party server must submit banner creative along with a live click-through URL. Targeting Options Using DoubleClick’s DART technology, advertisers can target their banner campaigns to their desired audience by country, state, ZIP code, area code, top-level and second-level domains, operating system, Internet service provider, and browser type. Reporting Arts & Letters Daily advertisers can view the success of their banner advertising campaign at any time. Advertisers will be sent a user name and password via e-mail for access to the DoubleClick system at the beginning of the advertising campaign. Campaign-performance statistics can be viewed by day, by banner, and by all targeting criteria. The reports can be downloaded from DoubleClick and used in most spreadsheet programs. Reports can also be generated in the Adobe PDF format. Advertising Contact Information Megan Hauck Sales Manager, The Chronicle of Higher Education 437 Madison Avenue New York, NY 10022 Telephone: (212) 758-5781 Fax: (212) 758-1170 E-mail: adinfo@aldaily.com *CPM stands for “cost per thousand.” Banner advertising rates are based on cost per thousand ad impressions. All rates quoted are gross. Arts & Letters Daily offers a 15% agency discount to recognized advertising agencies. All first-time advertisers are required to prepay for their initial insertion. Return to ALDaily